The Israel Premier Tech cycling team announced it was brand new title, sponsor, new owner, and new national identity on Thursday after coming under fire for its Israeli identity.
Sports and entertainment company NSN, short for Never Say Never and global investment platform Stoneweg acquired the team and have renamed it NSN Cycling.
A public statement said the new team is now of ‘Swiss’ nationality and its structure will be ‘Spanish,’ since it will be based in Barcelona and Girona.
One of NSN’s co-founders of the company NSN is former FC Barcelona and Spanish international Andres Iniesta.